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Channel: Pharma & Healthcare – Page 265 – Marketing Charts

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Top 10 Local US Markets by Smartphone and Tablet Penetration

Smartphone penetration continues to grow, exceeding 65% of the US mobile subscriber market during the fourth quarter of 2013, according to comScore. A recent report [download page] from Nielsen pegs...

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Super Bowl 2014 Ads: Facts and Figures (Updated)

The mountain of analysis concerning the Super Bowl and its ads continues to pour in. With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity...

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CPG Marketers Distributed 315 Billion Coupons in 2013, Up 3.3% Y-O-Y

CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years, according to NCH Marketing Services’s annual report. The 315 billion coupons distributed represented a...

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Fewer Valentine’s Day Celebrants This Year, But They Plan To Spend More

Some 53.8% of American adults plan to celebrate Valentine’s Day this year, a marked decrease from 59.9% last year and upwards of 60% in earlier years, per results from the NRF’s annual study. But while...

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Advertisers’ Highest-Rated Media Brands in 2013

Meredith was the best media company partner for advertising companies last year, toppling the 2012 winner, Google, according to a survey of thousands of top-tier advertising (marketing and agency)...

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Twitter’s Existing User Base Said Attractive For Advertisers

Twitter’s Q4 earnings report may have disappointed in terms of user growth, but recent survey data suggests that its existing users present attractive targets for marketers. The latest annual social...

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How Influential Are Celebrities? (Updated)

[This article, originally published in late 2013, has been updated with new research on the effectiveness of celebrities in advertising.] A new research paper [download page] from Ace Metrix analyzing...

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Top 10 Broadcast TV Engagement, Week of Jan. 20-26, 2014

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...

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Top 10 Cable TV Engagement, Week of Jan. 20-26, 2014

Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...

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Total Consumer Savings From CPG Coupons Fell Again in 2013

Despite a growing amount of CPG coupons distributed by marketers last year, American consumers redeemed the fewest amount (2.8 billion) in at least 5 years, according to a study from NCH Marketing...

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